Confidential · Launch Data Room · July 2026

Neyra — Go-To-Market Playbook

The next-generation film studio. Asia-first launch on Seedance 2.0: market, competitors, positioning of 8 products, technical readiness, roadmap and financial simulations.

Core narrative

“Don't buy software. Buy a film studio that fits in your pocket.”$1 in Neyra = $10 saved in pre-production. We sell decision speed, not generations.

Market

Real research numbers — not optimism, but the wave we stand on

AI Video Generation (global)

$0.9–1.0B (2025)→$7.5B by 2035

CAGR 23.5%

market.us; the broader AI video segment reaches $52B by 2030 (CAGR 32.3%, MarketsandMarkets)

APAC Creator Economy

$41.6B (2024)→$390.7B by 2034

CAGR 25.1%

The fastest-growing creator market in the world — our Phase 1

SEA Influencer / Content Marketing

$1.18B (2025)→$7.68B by 2032

CAGR 30.7%

Indonesia, Vietnam, Thailand, Singapore — direct buyers of production tooling

AI-Generated Content (total)

$18.4B (2025)→$212.6B by 2034

CAGR 31.4%

The macro wave we are riding

Competitors & Moat

They are all clip generators. We are the operating system of film

Runway (Gen-4)

$12–76/mo

+ Brand, Hollywood partnerships, model quality

− A clip generator, not a studio. No pre-production, no characters, no IP ownership

High threat

LTX Studio

$15–125/mo

+ Story-to-video pipeline — closest competitor by concept

− No 3D previz, no EGI brain, no asset marketplace, no credit economy

High threat

Kling 3 (Kuaishou)

credits

+ Top-tier motion model, massive base in China

− A model without a workflow. No studio layer at all

Medium

Sora / Veo 3

bundled in subscriptions

+ Best base models, distribution via OpenAI/Google

− These are models, not film products. No continuity, cast, or pipeline

Medium

Pika / Hailuo

$8–28/mo

+ Virality, social clips

− Consumer toys. Zero professional features

Low

Why we can't be copied (Moat)

◆The only full-cycle platform: script → characters → locations → 3D previz → render → edit → distribution. Competitors cover 1–2 links; we cover all 7.
◆Seedance 2.0: BytePlus sells exclusive access to studios at a $2M commitment. Neyra is the democratized access point to that model. This is our "iPhone moment".
◆IP economy: Characters/Locations aren't files — they're earning assets (marketplace, 80/20 split). No competitor gives creators ownership.
◆EGI Brain: not a "chatbot" — a producer that remembers the whole project, debates, budgets, and sees the film before it's shot.

8 Products · Positioning

Jobs-style: one product — one sentence — one reason to buy

Neyra Brain (EGI)

Pro / Studio

“The studio that thinks.”

«See the film before it's shot»

Not an assistant — a producer. Analyzes the script, debates with 20+ agents, builds previz and budgets.

$ Brain Hour (369 cr) + Deep Analysis à la carte

NeyraGPT

Free → Starter

“Direction, on demand.”

«The entry point that feeds the funnel»

Voice, chat, ideas, Story DNA. The free layer that feeds the entire funnel.

$ Freemium → subscription conversion

3D Studio

Pro

“Block. Shoot. Believe.”

«A film set in your browser»

Previz at The Third Floor level: blocking, cranes, coverage, beats — drawn with a finger, shot by Seedance.

$ Take renders on credits

Nodes (Compositor)

Pro / Studio

“The pipeline is the product.”

«The operating system of film»

Node-based workflow: image gen → 3D → rig → video. Pro slang, pro audience, LoRA training.

$ Credits per node + LoRA training

Production

Production / Film

“From script to screen.”

«The full pipeline, one flow»

Full pipeline: scenes, shotlist, continuity, sound, editing, 4K master. The core cash cow.

$ Production Tiers ($3K–69K/mo)

Characters

Starter+

“Own your star.”

«An actor that never ages»

Face-lock, psychology, voice, trusted avatars (ARK). A character = an IP asset you can rent out.

$ Creation + IP Space (20% commission)

Locations

Starter+

“Scout the world from your desk.”

«Location scouting without flights»

Generate and manage locations with ground plans, POVs and lighting maps.

$ Generation on credits + marketplace

Agents Marketplace

All

“A crew of a thousand. Payroll of one.”

«A full crew — one payroll line»

Custom specialist agents (lighting, editing, script doctor) that creators sell to each other.

$ 20% commission on every hire

Seedance × BytePlus

Our unfair advantage: access to a model sold for $2M

Market fact

BytePlus sells exclusive Seedance 2.0 access to studios at a $2M commitment — zero watermark and priority quotas. That access does not exist on the open market.

01
Joint press release: "The first studio platform on Seedance 2.0" — BytePlus gives us distribution across their enterprise clients; we give them a ready product layer on top of the model.
02
Positioning: Neyra = "Seedance access without the $2M". Free 30-second generations are the trailer of what's possible; tiers follow.
03
Protection: a quota contract + minimum 2 fallback providers (Kling/Fal, Veo via Kie) — already live in production. Zero single-model dependency.
04
Joint case studies: 3 films with Singapore agencies before the press release. BytePlus showcases them at their events — free enterprise marketing.

Technical Readiness (CTO Audit)

What's ready, what to reinforce, what's critical before Jul 20

READY

Render queue & reconcilers

QStash + VideoRenderJob/RigJob reconcilers already prevent clip loss on closed tabs. Scales.

READY

Provider resilience

Circuit breakers (SystemHealth), 7+ Kie/NanoBanana keys, Fal→Kie→Ark cascades. Ready for 10x load.

REINFORCE

Storage (R2)

R2 + branded drive works. Before launch: CDN cache rules for video, lifecycle policies (auto-archive old takes), per-tier quotas.

REINFORCE

Database

80+ entities with live Supabase sync. Needed: pagination on all heavy lists and a hardened Supabase replication path as the scale backbone.

REINFORCE

Cost telemetry

userCostMetrics/imageGenCostStats exist. We need a kill switch: a hard GPU spend cap on the free tier before Freemium opens, or 30 free seconds will burn the margin.

CRITICAL

Onboarding under load

50 agencies in week one = hundreds of parallel renders. Queue load-testing and paid-tier prioritization over free must land before 20/07.

Roadmap · July — September

Three phases to the BytePlus press release and the US expansion

July

“The Engine Reveal”

—Jul 20 — closed beta: 100 studios (Singapore), invite-only
—3D Studio + Nodes fully open to beta users
—Queue load test, GPU cost caps
—Collect 10 flagship cases for the showreel

August

“The Character Era”

—Aug 10 — Characters + Locations, IP Space launch
—Character ID verification ($100)
—Open Indonesia/Vietnam: 30s of Seedance free (with cost cap)
—Joint BytePlus case studies ready

September

“The Brain Release”

—Sep 1 — Brain EGI in the Pro tier, press release with BytePlus
—Data Room / PDF export of the production plan
—US outreach starts through agency cases
—KPI gate: 15K MAU, 500 paying, NRR > 100%

Financial Simulations & Risks

7 monetization models: where we earn, where we lose, how we hedge

Simulation	Users (6 mo)	Net profit	ROI	Risk
1. Freemium-Scale	15,000 MAU	$45K	2.1x	High (GPU)
2. Creator-Studio	4,000 active	$120K	3.4x	Medium
3. Identity-Hub (IP)	5,000 active	$250K	5.2x	Low
4. Production-Tier	800 teams	$400K	4.8x	Medium
5. EGI-Enterprise	2,000 Pro	$650K	6.5x	Low
6. Agency-WhiteLabel	50 agencies	$1.2M	8.1x	Minimal
7. Pay-as-you-go	10,000 one-off	$300K	2.8x	Medium

Risk map & mitigation

GPU costs on Freemium eat the margin

→ Hard daily cap on free, 30s generations only in low-priority queues, watermark

Dependency on Seedance/BytePlus

→ Quota contract + 2 active fallback providers already in production today

Runway/LTX copy the positioning

→ Our moat is the IP economy and EGI — years of build; we ship faster than they release

Asian churn (low loyalty)

→ Ownership mechanics (Character ID, IP earnings) — users don't walk away from assets that earn

Deepfake / identity regulation

→ Trusted asset library (ARK), AI + admin moderation, terms acceptance — already implemented